Interstate 15 News — INTERSTATE 15

Interstate 15 stands at the intersection of the ever-evolving dynamic among brands, content and fans.

Interstate 15 was born from a shared vision among industry leaders to offer unique value to the sports and entertainment landscape. Recognizing the evolving dynamics in how brands and talent interact with their audiences, the founders saw an opportunity to merge their diverse experiences and strengths to create a venture that stands out for its strategic approach and creative solutions.

With a strong foundation in the sports, entertainment, and marketing industries, Interstate 15 is set to redefine the business landscape. Being headquartered in Las Vegas solidifies I-15’s commitment to innovation and excellence.

Executive Leadership

Jason Gastwirth

Managing Partner, Sports & Entertainment
Gastwirth has been promoting live entertainment for nearly two decades, most recently serving as the president of entertainment at Caesars Entertainment.
Prior to joining Caesars, Gastwirth served as chief marketing officer of the Palms Casino Resort and vice president of casino marketing and entertainment at Las Vegas Sands Corp. Representing a return to his consulting roots while leveraging deep industry experience, Gastwirth also previously held strategy positions at Gap Inc. and management consulting firm Booz Allen Hamilton.
Gastwirth actively supports community involvement in the non-profit sector including serving as president of the Vegas PBS Board of Directors.
Jamie Fritz

Managing Partner, Talent Management
Fritz has over 25 years of experience cultivating and managing high-visibility celebrity talent with his own Fritz Martin Management – a leader in sports and entertainment specializing in elite athletes and global brand representation.
Fritz’s roster of clients include NFL legends Eddie George, Joe Theismann, Marcus Allen, Rod Woodson, Ronnie Lott, Shannon Sharpe and Tim Brown, to name a few.
Identifying and seizing untapped market opportunities for his clients and brand partners, Fritz’s team manages business affairs for professional athletes, Pro Football Hall of Famers, Heisman Trophy winners, NFL MVPs and Super Bowl MVPs.
Greg Cannon

Managing Partner, Marketing & Creative
Cannon brings 20 years of experience as an award-winning agency-side creative director and corporate marketing executive, working with renowned brands, celebrities, and companies like Caesars Entertainment, XFL, 3ICE, and The Madison Square Garden Company, including the Knicks, Rangers, the Rockettes, Radio City Music Hall and LA Forum.
Cannon’s capabilities are centered on launching and revitalizing brands, developing innovative marketing and customer engagement strategies, and offering premium content and creative production.
Additionally, Cannon serves on advisory boards for numerous tech startups as well as the Las Vegas Academy of the Arts.